For a Finer Future, “We Need a New Story,” Says Hunter Lovins

On “Food Talk with Dani Nierenberg,” Hunter Lovins, President of Natural Capitalism Solutions—a non-governmental organization that educates business, governments, and communities about how to combine regenerative practices and profit—talks about her roadmap to a finer future. “We need a story of an economy in service to life, a world that works for everyone,” says Lovins. “People don’t have a sense that a finer future is possible.”

Lovins calls for a new economy, one that replaces the old, broken story of neoliberalism and instead encourages companies to devote themselves to strategies that benefit people, the planet, and profits. “We live in a very interesting time in history in which we find it easier to envision the zombie apocalypse than to think of a world that works for everyone,” says Lovins. “We have soaring levels of inequality, and we’re losing every major ecosystem on the planet: we need a new story.” In her new book, A Finer Future: Creating an Economy in Service to Life, Lovins re-writes the neoliberal story, showing enlightened entrepreneurship, technology, and policy will transform the economy, mitigating its effects on global warming and political disruption.